Chill the Fuck Out
Right now, the world feels like it’s full of hate, divisiveness, and vindictive chaos.
People really need to chill out — some more than others (looking at you, neighborhood mom who calls the cops on everyone). By using their un-chill words and behaviors against them, we’ll reveal the calming benefits of Not Pot’s CBD and capture the attention of the people we really want using our product. We’ll even spread some chill in the process.
Not Pot cbd gummies come in a variety of delicious flavors.
Rebuttals to social griping are organized on Instagram at @chillthefuckout. We’re even giving our allies digital stickers to help bag and tag the un-chill situations.
We’ll keep the trolling going with our own set of giant clap back stickers. They’ll go on billboards that we’ve created to impersonate real ones with messages that need to chill out.
Our sticker sheets are for our target audience to slap stickers onto people, places, and things that need to chill the fuck out. Enjoy a coupon after spreading some chill.
When calling our 1-833-PLS-CHIL number (IT’S REAL, CALL IT), complainers are met with a permanently looping VO that triggers an un-chill flare up. At least we’ll offer a discount code to take to our website.
We’ll make sure to post our number in places where people with fresh complaints will call. Local businesses receive complaint cards to hand out to unhappy guests to redirect their griping.
Chill the Fuck Out.
Art Director: Gaby Strnad